Death Wish Coffee

Up All Night?

My team and I worked together to create new branding and a campaign for Death Wish Coffee for the duration of a semester in Strategic Writing and Design 1 at Mizzou. I concepted the logo, branding guide, campaign, and all visual campaign materials which my team critiqued before I created the finalized versions. Our target market was youth and young adults (YAYA).

*Note: This project is not affiliated in any way with Death Wish Coffee. It is simply a mock-up campaign for a class project.