MMGY Global is a marketing agency headquartered in Kansas City that specializes in travel and hospitality. A hand-selected team from Matchbook Marketing, a student-run marketing agency at the University of Missouri, partners with MMGY every spring semester to collaborate on a pitch for one of MMGY's clients.

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The Ask

Position Princess Cruises as the official cruise line of the"Summer of Love" in 2024 to Gen X.

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The Big Idea

These consumers had to care for their parents as well as their kids. They're tired. It's time for them to relax and rediscover what sparked the flame between them and their partners. It's time to continue one of life's biggest adventures: love.

X Marks the Spark.

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Role: Art Direction, Design, Copy

Copywriting: Maddie Loehr

Creative Direction: Brooke Burge