LUSh
For a class assignment, I had to choose a brand to rebrand and create an integrated campaign for. I chose Lush because their brand encompasses vibrant colors which I thought would be fun to play around with.
My brand position for the client:
To young women who want to feel and smell good while having fun doing so, Lush is a hygiene and cosmetics company that uses bold colors and scents to captivate their consumers and make the application process exciting while committing to using ethical testing practices and campaigns.
Print Ads
Interactive Website
(parallax scrolling)
(Front-End Design)
I decided to add a feature to Lush's app to get consumers more involved in the campaign and to increase daily app usage which could, in turn, lead to sales. It would feature a customer's personalized chameleon that they would take care of by feeding, nurturing, dressing up, and socializing with friends. Daily log-in rewards would be utilized to increase motivation to use the app.
app feature interface
Guerilla
Out-of-home advertising
An in-person pop-up shop located in urban park areas such as Millenium Park, Chicago, IL; Central Park, New York City, NY; and Griffith Park, Los Angeles, CA.
Customers can create their own bath bombs or soap using the organic scents and coloring provided.
