USL - League one & W League

In one of my classes, we worked with USL, a national professional soccer league, to create new men's and women's teams in Missouri.

client ask

For these new teams, we had to complete:

Secondary research on Springfield, MO, soccer, USL, competitors, and corporate sponsorships
Situation and SWOT Analysis
Consumer Profile
Creative Brief
Pre-Season and Season Campaign Tactics
Pitch Deck

Springfield Sharks

Click here to download the pitch deck

A brief overview of the written plan in a pitch deck format