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For my senior capstone, AdZou, at the University of Missouri, my team worked with FOX Sports on a campaign for the United States Football League's (USFL's) upcoming 2024 season.
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The Ask
Create a campaign that can be utilized in each of the USFL's hub cities, Birmingham, Canton, Detriot, and Memphis, that can be altered to reach a specific city, but also can be shown nationally. The ultimate goal is to increase in-person attendance at all USFL stadiums.
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Our Vision
What makes football so entertaining? Some may say the commercials, being in the stands, spending time with friends and/or family, or even the little moments/traditions that occur during the game. Our campaign, "Real Moments. Real Football." captures all of those game-day feelings. It's the moments like watching your kid eat their first stadium hotdog only for them to drop it after the first bite that makes the football game feel real.
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Role: Art Direction, Design, Copy
Copywriting: Hunter Bickel

print ads



tv spots
"Fans in the Stands"
00:15
This spot is a USFL playoff promo that will air around the summer solstice when there are 1-2 weeks left in the season as it heats up for playoffs. It is meant to be a comical TV spot that will grab viewers' attention and showcase how fun USFL games are due to the nature of the league playing in warmer months compared to other leagues.






"Hot N' Cold"
00:30
This commercial highlights the perks of the USFL being in the warmer weather and shows how much more enjoyable football is with the USFL. Tailgaitting and stadium experiences are a whole lot better when your fingers and toes don't feel like they're going to fall off.










"Real Moments. Real Football."
00:15
This TV spot will be played in local hub city areas. They push the Real Moments, Real Football' idea of our campaign and get people excited about not only football but the USFL being in their area, driving them to buy tickets and go to the game. It will connect with consumers about the memories they can create at the USFL and reminisce on memories they already have that will inspire them to attend USFL games. These will be played a month before the season starts through the end of the regular season.










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