For my senior capstone, AdZou, at the University of Missouri, my team worked with FOX Sports on a campaign for the United States Football League's (USFL's) upcoming 2024 season. 

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The Ask

Create a campaign that can be utilized in each of the USFL's hub cities, Birmingham, Canton, Detriot, and Memphis, that can be altered to reach a specific city, but also can be shown nationally. The ultimate goal is to increase in-person attendance at all USFL stadiums. 

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Our Vision

What makes football so entertaining? Some may say the commercials, being in the stands, spending time with friends and/or family, or even the little moments/traditions that occur during the game. Our campaign, "Real Moments. Real Football." captures all of those game-day feelings. It's the moments like watching your kid eat their first stadium hotdog only for them to drop it after the first bite that makes the football game feel real.  

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Role: Art Direction, Design, Copy

Copywriting: Hunter Bickel