vespa

It doesn't get more Italian than this. These iconic scooters are known for their bold, fashionable colors and compact size, providing riders with a sense of freedom. The Vespa Primavera comes in over ten colors across twelve model variations, guaranteeing you ride in style.

 

"_____ the World" narrows in on the Primavera's 12.7 horsepower, which makes zipping around town a breeze. How does the Primavera show its power you may ask? Could it be dogpower? Reindeerpower? We made it easy for you. Let's put our scooters to work; it's time to give the animals a well-deserved break.

 

The Ask: Develop a campaign for Vespa's scooter model, the Primavera.

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Role: Art Direction, Design

Copywriting: Miracle Mays

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*Campaign created for a class project