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c. howard's
This is not your typical mint company. C. Howard's (or as we called it in class, Chowards) mints last about two minutes longer than the average mint and has flavors that pack a punch. Who knew something so small could be so powerful? That's how we came up with "A Bite-Sized Surprise" since we were pleasantly surprised when we popped those suckers in. We wanted to correlate the mints with exciting surprises people commonly encounter.
The Ask: Develop a campaign for C. Howard's mints.
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Role: Art Direction, Design
Copywriting: Miracle Mays
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*Campaign created for a class project
TikTok Video Ad
A fun way to reach a new market of consumers through a social media platform they use 25/8.
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