nutella

We all played with our food at one point or another. With this campaign, we wanted to expand on Nutella's quirky, familial tone, and what better way to do that than to turn this delicious nutty cocoa spread into naturally occurring phenomena. 

 

The Ask: Develop a campaign for Nutella that targets the youth and young adult (YAYA) market.

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Role: Art Direction, Design

Copywriting: Miracle Mays

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*Campaign created for a class project